Monday, February 25, 2008


Feng shui fries?

Decades ago, Barry Goldwater’s prime speechwriter, a guy named Hess, predicted the reason capitalism would outlast and overpower communism was because capitalism was utterly without principles—it’s totally amoral.

Communism and socialism, of course, have strong principles, and while Soviet Communism was also quite amoral, it kept trying to shoehorn itself into a Marxist belief system. This of course made it go crazy and collapse. Capitalism is still around. Sigh. So, here’s the latest example:

Do You Want Fries With That Zen? California McDonald's Aims to Boost Sales With Feng Shui
AP News

Feb 24, 2008 14:16 EST

The only familiar signs at the McDonald's in this large Asian community are the golden arches, the drive-through and the menu. Gone are the plastic furniture, Ronald McDonald and the red and yellow palette that has defined the world's largest hamburger chain. Leather seats, earth tones, bamboo plants and water trickling down glass panels have taken their place.

The makeover elements are meant to help diners achieve happiness and fortune — whether they realize it or not.

That's because the restaurant was redesigned using the principles of feng shui, the ancient Chinese practice of arranging objects and numbers to promote health, harmony and prosperity.

The concept is an unlikely fit with fast food. But the restaurant's owners say the designs are aimed at creating a soothing setting that will encourage diners to linger over their burgers and fries, and come back again.

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